{"id":6986,"date":"2026-04-08T07:56:56","date_gmt":"2026-04-08T07:56:56","guid":{"rendered":"https:\/\/foodsafety4africa.eu\/?p=6986"},"modified":"2026-04-08T07:57:41","modified_gmt":"2026-04-08T07:57:41","slug":"4th-incubation-activity-marketing-and-brand-development-for-agrifood-innovations","status":"publish","type":"post","link":"https:\/\/foodsafety4africa.eu\/de\/4th-incubation-activity-marketing-and-brand-development-for-agrifood-innovations\/","title":{"rendered":"4th Incubation Activity- \u201cMarketing and Brand Development for Agrifood Innovations\u201d"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6986\" class=\"elementor elementor-6986\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae67d09 e-flex e-con-boxed e-con e-parent\" data-id=\"6ae67d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608c7282 elementor-widget elementor-widget-text-editor\" data-id=\"608c7282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Last week, the Food4Safety project hosted the 4th Incubation Activity, \u201cMarketing and Brand Development for Agrifood Innovations\u201d, delivered by <a href=\"https:\/\/foodsafety4africa.eu\/de\/partners\/itc\/\">ITC \u2013 Innovation Technology Cluster Slovenia<\/a> and facilitated by marketing expert Marjana Bratu\u0161a from <a href=\"https:\/\/www.linkedin.com\/company\/bad-bones-studio\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">BAD BONES studio<\/a>.<\/p><p>This workshop supported FS4Africa Use Case teams and key stakeholders in strengthening their market positioning and communication strategies. It focused on defining clear value propositions, building strong and trustworthy brand identities, and effectively communicating agrifood innovations to target audiences.<\/p><p>It also highlighted the specific challenges of marketing food safety innovations where value is often not immediately visible, and adoption depends on building trust, credibility, and relevance for end users.<\/p><p>Participants gained practical insights into branding, customer segmentation, and tailored marketing approaches for the agrifood sector, supported by real-life case studies and actionable guidance for early-stage innovations.<\/p><p>If you want to find out more, click on the button below.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9166 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cff9166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.slideshare.net\/slideshow\/fs4africa-4th-incubation-activity-marketing-and-brand-development-strategies-for-agrifood-innovations-in-africa\/286896096\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Last week, the Food4Safety project hosted the 4th Incubation Activity, \u201cMarketing and Brand Development for Agrifood Innovations\u201d, delivered by ITC \u2013 Innovation Technology Cluster Slovenia and facilitated by marketing expert Marjana Bratu\u0161a from BAD BONES studio. This workshop supported FS4Africa Use Case teams and key stakeholders in strengthening their market<\/p>","protected":false},"author":3,"featured_media":6988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"iawp_total_views":12,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-news"],"_links":{"self":[{"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/posts\/6986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/comments?post=6986"}],"version-history":[{"count":4,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/posts\/6986\/revisions"}],"predecessor-version":[{"id":6991,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/posts\/6986\/revisions\/6991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/media\/6988"}],"wp:attachment":[{"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/media?parent=6986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/categories?post=6986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodsafety4africa.eu\/de\/wp-json\/wp\/v2\/tags?post=6986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}